Indie iOS App Business

Welcome to Indie iOS App Business, a collection of articles where I share my journey of building and sustaining a profitable app business on the App Store for over 11 years. From the early days of developing my first iPhone app, to navigating the evolving world of app marketing, monetization, and App Store Optimization (ASO), I’ve learned a lot—often the hard way.

Whether you’re just starting out as an indie developer or looking for insights to grow your existing business, these posts are here to provide practical advice, actionable strategies, and lessons learned from real-world experience. You’ll find articles covering everything from app idea generation and development workflows to marketing tips and scaling without external investors.

If you're passionate about building a sustainable iOS app business on your own terms, you're in the right place!